The Menu
Real stories. Actual control.
Startup Tea is all about founders who know their numbers and own their outcomes. We’re spotlighting the ones who aren’t guessing their runway, dodging taxes, or letting QuickBooks run the show.
Tactical wins. No fluff.
QuickBooks isn’t your CFO. We are.
Founder Win of the Week
We helped a Shopify brand clean up their books. That’s when we noticed something: they’d paid a dev shop $200K to rebuild their storefront.
Not just a redesign — a full-on custom app stack, third-party API integrations, fulfillment logic, inventory syncing, the works.
Guess what? That’s R&D. And it qualified for $20K in tax credits.
They had no idea. Their last accountant didn’t ask. But it took us about 10 minutes to confirm it.
One Insight That Changed Everything
Shopify brands can qualify for R&D credits — and most don’t know it.
Here’s the rule: If you're paying for technical work to build something new or improve functionality, it likely qualifies. That includes:
Custom storefronts
Shopify app development
API integrations
Backend automation and fulfillment logic
The mistake: most founders assume R&D = lab coats. In reality, it’s your dev agency invoices from Q4.
Check the latest 2025 changes to R&D in our Blog Post
Help Us Help More Founders
💬 Ready to get your time (and sanity) back? Talk to us.
You didn’t start a business to become your own bookkeeper. But here you are…
We get it. You want control. You want visibility. But that doesn’t mean you have to do it alone.
Haven gives you a clean view of your finances — with a real team behind it. Clarity, speed, answers that make sense.
TL;DR
Shopify brand spent $200K rebuilding their site
We found $20K in missed R&D credits
You don’t need to be a tech startup to qualify — just to have receipts
We’ll review your setup and file the claim
QuickBooks isn’t your CFO. We are.