Birdseye View
Welcome to The Haven Newsletter – your weekly read on how modern businesses run their finances. We’ll share practical breakdowns of the numbers that matter, the stories behind them, and how Haven helps founders gain time and financial clarity.
Because too many founders fly blind when it comes to their finances.
The Menu
🪖 What’s New at Haven
Haven launches Bill Pay and Invoicing:
Now you can pay vendors, send invoices, and track every transaction directly inside Haven. The process is very automated, and built to simplify how founders move money. Ping us in slack, or reply to this email for more details!Haven’s UX/UI got a makeover:
The new dashboard makes financial management faster and cleaner. Your cash dashboard shows burn, runway, and vendor insights at a glance (like Rocket Money for your business). And the redesigned AMC flow lets you categorize transactions in-line, with bulk actions and shortcuts that speed up close time.We got an office!
The team is growing, which means we needed some space to spread our legs, and host some of our amazing customers. Come visit us at Haven HQ 153 W 27th St, Suite 304, New York, NY 10001. We’re just a short walk from Penn Station.The Haven team hit a few killer milestones:
In the last month we crossed $8.5M in annualized revenue, reached 600+ in total customers, and brought in 3 new hires across sales, marketing, and accounting (See full announcement here)
📈 The State of Startup Finance
Q3 2025’s VC rebound was uneven, with massive AI-driven late-stage rounds dominating funding while sub-$5M early-stage deals fell to a decade-low share (Juniper Square).
One, Big, Beautiful Bill (OBBB)! A new 2025 U.S. tax law restored full expensing for domestic R&D, giving startups immediate write-offs and a cash-flow boost (TaxOps).
Startups are increasingly leaning on fractional CFOs and AI-powered finance tools as cost-efficient alternatives to full-time finance hires (Now CFO).
Don’t miss your chance to claim those new R&D credits! Book a call with one of Haven’s expert accountants to see how much you qualify for.
📚 Hit the Books
Founders don’t just confuse profit with cash — they confuse growth with health.
The truth of it is:
Revenue ≠ Cash Flow. You can grow top-line fast and still be cash-poor.
Profit ≠ Liquidity. You can be “profitable” on paper and still miss payroll.
Momentum ≠ Stability. A full pipeline doesn’t help if cash collection lags or expenses scale faster than receipts.
Most businesses don’t die because they’re unprofitable. They die because they run out of cash while chasing profitability.
Takeaway: Growth, profit, and cash flow tell different stories — founders need to know which one they’re actually living.
If you need help understanding your cash flow, book a call with one of Haven’s expert accountants.
💪 Quick Hits
Stat of the week: Start-ups with more than 30% of their total revenue coming from a single client are significantly more vulnerable to cash-flow shocks (Brex).
Investor sentiment: Late-stage investors are prioritizing “efficient growth.” Burn multiple (cash burned ÷ net new ARR) is the new north star.
Tool tip: Automate your cash visibility. Real-time dashboards (like Haven’s) make runway updates as simple as checking your slack.
Financial clarity is just a call away. Talk with someone from our team to see how we can help your business save time and money!
🔈 Weekly Limelight
Huge shoutout to the team at SideShift for crossing 500,000+ creators on their creator marketplace!
SideShift is the Gen Z earning platform — connecting young creators with paid opportunities and giving brands a faster, more authentic way to activate Gen Z at scale.
Not only are they scaling like crazy, they’re putting their money with their mouth is. They dropped $50k on a spoof-commercial to pair with the announcement. And let’s just say… they nailed it. We highly recommend checking out the full spot (see here).
🚉 Commuter Content
Because everything is content now, and we wanna share the best of it with you.
20VC’s episode on ‘Why VC Today is Worse than 2021’ still has us shaking, but it’s definitely worth a listen.
Dan Gray has been tearing people a new one on X recently (mostly calling out flaws and misconceptions in the VC ecosystem). If you don’t already follow him, do it now.
Old, but still true, Alex Danco continues to spit wisdom on the VC ecosystem. Here’s one of our all time tops.
🧾 From the Control Room
That’s all for this week.
Just remember, growth comes and goes, but financial clarity compounds.
We’ll be back next time with more ways to keep your books (and your business) in sync. In the mean time, Haven Blog is firing. Check it out for weekly updates on all things startup finance.